There is an irrevocable energy about YALDA ASHRAFI. The Maison was founded in Montréal where French culture is embedded in its roots & where its east coast location lends its penchant for individuality. Designer and Founder Yalda Ashrafi plays with the dichotomy between feminine and modern elements. Her designs are at once airy and raw. Utilizing her artisanal expertise in millinery and wire wrapping fine headpieces, she pioneered the introduction of this technique in garments. What separates her from others is her need to convey a thought, emotion and message at the root of her designs. The collections feature material from ethical suppliers only.
Yalda Ashrafi did not attend any fashion education rather opting for a University education in Business. In fact, she spent many years working in Finance & Accounting before succumbing to her lifelong passion for designing. In late 2014, the fashion newcomer presented her first bridal collection & shortly after presented her first prêt-à-porter evening wear collection striking the interest of celebrities & stylists alike with her one-of-a-kind vision.Follow us on