"I’m more interested in the soul of my collections."

– Yalda Ashrafi, Founder

About YaldaAshrafi

YALDA ASHRAFI is a luxury ready-to-wear label with Soul. Each piece tells a unique story, touching on art, thoughts, real issues and events. The collections are fur-free, skin-free, feather-free, eco-conscious and ever evolving.

The Maison was founded in Montréal, where French culture is ever-present & thriving. Founder and designer Yalda Ashrafi's expertise in millinery proved to be useful, as she pioneered wire-beading techniques in ready-to-wear for the first time ever in her debut collection flore océanique.

At the core of the collections is the need to do good. The collections are said to have Soul because they have a bigger purpose. That is why, starting from 2018, we commit to donate a portion of our revenue from each future collection to highlighted causes.

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